Optional subject ( apple is recommended ) Assignment

Optional subject ( apple is recommended ) - Assignment Example I will also take reference from Lance Whitney and Josh Lowensohn’s articles that would put light on the tactics used by Apple. Apple has emerged as a renowned and very popular company in the recent past due to its innovative and high quality products. Apple has always tried to come up with customer’s expectations with it continually improving products. It has always looked to bring innovation that has helped the company to compete with other brands. The organizational structure of the company is designed in such a way that it promotes competition and encourages employees to present new ideas. I think it was a very clever move by Apple to adopt innovative strategy with appealing applications as its competitors were not bringing much innovation in their products. Introduction of iphone was an example of such innovation, which had brought a revolution in the technological world. iphone helped Apple to register revenues of $65,225 million, increasing by 52% in fiscal year 2010. The company also adopted a strategy to market its product worldwide and not restricting it to a particular place, which helped the company to gain significant market share. Research and development is also a very important aspect for the company. Apple lays strong focus on research and development in the company and always come up with new ideas and suggestion that help the company to develop new products. When the company was entering into the Chinese market, initially it did not get a good response, but extensive research helped the company to make few changes in the product. These changes made it easy for Apple to introduce its product in China, which became a great success. The focus on research and development helps the company to compete with its competitor very efficiently. Initially, when Apple introduced its smart phones in the market, it was a totally new concept, so it decided to charge higher prices due to the advanced features of its